Heal in India : AYUSH Tourism

The PM announced that a special category would be created for individuals who would travel to India for AYUSH therapies.

The PM said that “Heal in India” has the potential to become a big brand and therapies based on Ayurveda, Yoga and Naturopathy, Unani, Siddha and other traditional practices could attract people from across the world. 

Kerala has been a very good example for attracting tourism through its traditional medical practices and other states also have to take up steps in this regard.

There has been significant growth in the production of AYUSH medicines, supplements and cosmetics in recent years.

The sector which accounted for about $3 billion in 2014, has now crossed $18 billion and is continuously expanding.

The PM also announced the introduction of the ‘AYUSH mark’  to recognise traditional medicine products which will give authenticity to quality AYUSH products of the country. 

The introduction of “AYUSH MARK” would help promote the traditional medicine industry by authenticating products that are made in India.

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