The IT Rules (2021) mandate social media platforms to exercise greater diligence with respect to the content on their platforms.
They are required to establish a grievance redressal mechanism, and remove unlawful and unfitting content within stipulated time frames.
The grievance officer of the platform’s redressal mechanism is responsible for receiving and resolving complaints of the users.
Content portraying an individual in full or partial nudity, in a sexual act or impersonating some other individual in the act (using morphed photos) are required to be removed within 24 hours of receiving the complaint. Its access and spread by any other means on the platform should also be disabled.